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Beautiful
Beer - Platinum Award
 The
Beautiful Beer campaign, driven by the British
Beer & Pub Association (BBPA), aims to encourage
more consumers to make beer their drink of choice
on more occasions. Within this campaign, the Beautiful
Beer Awards, launched in early 2006, are designed
to recognise pubs, bars and restaurants that can
demonstrate measurable standards of excellence
in beer quality and so enhance the consumer experience
of beer drinking.
The Beautiful Beer Awards are the
first to recognise excellence across all beers
– draught and bottled. Extensive marketing
of the scheme will create awareness among consumers
of Beautiful Beer as a badge of beer quality,
and lead to increased beer sales in the pubs that
achieve it.
There are two levels in the Beautiful
Beer Awards:
- Gold Award
- Excellence in Beer Quality
To achieve a Gold Award, the licensee must demonstrate
that best practice in the areas of cellar management,
beer dispense, bar presentation and beer quality
at the point of dispense are carried out as
a matter of course on a daily basis.
- Platinum
Award – The Beer Experience
The Platinum Award requires the same excellent
standard of beer quality as for Gold, plus a
‘beer experience’ for consumers.
Both Awards are made to the licensee
in his current pub, and are valid for 12 months,
after which a further assessment is required for
reaccreditation.
Click below for more information:
More information about the award
can be found here:
www.beautifulbeer.com |
